As a part of Team Viper/Venom, Bell wanted to showcase its TVV aircraft to potential customers, but transporting aircraft to a client’s location or live event can cost millions of dollars and lead to logistical issues, particularly when meeting schedules are tight. Faced with these financial and logistical challenges, Bell approached Sector 5 Digital (S5D) to create a business development application that would innovatively portray the AH-1Z Viper and the UH-1Y Venom aircrafts in multiple combat scenarios, while also emphasizing the unique selling points (USPs) of each vehicle and showcasing the technology of TVV partners.

The TVV AR application allowed Bell to successfully communicate the USPs of TVV’s partner technology to its key customers, while featuring the aircrafts’ 85% commonality and demonstrating a realistic combat scenario. The ability to showcase the entire experience from a simple iPad ultimately saved Bell and the TVV partners a significant amount from a logistical standpoint. The original phase of the TVV AR application was such a success with both internal and external stakeholders that subsequent phases of the project were commissioned to add more scenarios and updates to the application showcasing the Viper/Venom platform’s versatility.

S5D created an AR application for tablets that brought scalable, miniature models into the user’s physical world with clickable hotspots on the helicopters that highlighted the partners’ contributions to the aircraft. Once users select the aircraft they would like to explore, they can view it overlaid on the real world and learn about the features and functionality of TVV partner technology. They can also compare the selected Viper aircraft to its Venom counterpart (or vice versa) to see the differences and commonalities between them. The application also includes a “Raid/Escort” scenario that shows the Viper/Venom aircraft in a rugged mission environment to accurately portray how it would operate in a real-world scenario. The app was developed using Unity and runs on the Apple iPad Pro. Unity provided S5D with an extremely versatile platform to quickly prototype innovative ways to display these aircraft in 3D.