Allergan, now apart of AbbVie, sought innovative ways to enhance medical education for both physicians and patients, as well as to promote their medications. They wanted a tool that would make complex medical effects easy to understand, while also offering a visually engaging experience. The primary focus was on demonstrating how their medications impact muscles and the liver, with the goal of improving educational outreach in medical venues.

The AR experiences were successfully deployed at numerous medical venues, significantly enhancing engagement with both physicians and patients. These immersive, interactive demonstrations helped simplify complex medical concepts and improved the understanding of medication effects. The experiences received positive feedback for their clarity, interactivity, and innovation, positioning Allergan as a leader in advanced medical education and promotion.

We created a series of augmented reality (AR) experiences that feature hyper-realistic 3D models of limbs, showcasing the effects of various medications on muscles and the liver. These interactive AR experiences were designed to be both visually stunning and highly informative, allowing users to manipulate and explore different aspects of the medical conditions and treatments. The AR tools were versatile enough to be used for physician and patient education, as well as in promotional settings across multiple medical venues.