To generate excitement for fans through AT&T’s 5G capabilities, AT&T and CAA partnered with S5D to bring an exclusive behind-the-scenes AR experience of the band Rebelde for their comeback tour in 2023.

Although the experience was availible within retail stores, the experience reached 63 countries through link sharing and photo outputs. With over 22,000 users, the experience increased the amount of time consumers spent within the retail stores, allowing for an exciting in-store experience and increased customer conversion.

Strategically positioned in targeted retail stores nationwide, Rebelde-branded lockers, complete with QR codes, offered convenient accessibility for their key demographic. Once users scanned the QR code with their device, an immersive AR portal unfolded, giving them a peek of the band members backstage. Once users visited all their favorite band members, they took a selfie with an AR Rebelde necktie, and could enter their information to win free concert tickets.