To showcase the sponsorship of the US Women’s and Men’s National Teams, Wasserman and AT&T introduced fans to a mobile Pose With the Pros AR photo experience utilizing Sector 5 Digital’s Pose With product.

73k+ Users have enjoyed the experience. Multiple marketing campaigns were developed where professional players promoted the experience on social media and expressed support for the players and teams featured.

Featuring 8 player options for both the Men’s and Women’s experiences, fans selected 5 players to pose with and had the choice to download or share their photos directly on Facebook or Twitter. For direct consumer engagement, users were required to input their information and confirm their age to receive their photo. The USWNT experience was geofenced for exclusive access within the US, while the USMNT experience was available globally in both English and Spanish. As players varied each season, seamless updates were implemented for a consistent and up-to-date engagement.