In anticipation of the Summer 2021 release of Space Jam 2: A New Legacy, AT&T aimed to captivate customers by deploying Sector 5 Digital's Pose With product, offering an exclusive opportunity to take photos and videos with all or one of the iconic Looney Tunes, or Tune Squad, characters from the movie.

Between the mobile and kiosk experiences, the experience reached 59k users in 128 countries within the 6 months of activation.

Users had access through a mobile On The Go experience or touchscreen kiosks equipped with an HD camera. Deployed in AT&T Flagship stores (Chicago, San Francisco, Dallas) and multiple Cinemark locations, the experience not only boosted movie promotion, but also enhanced and drove traffic to both the retail and theater customer experience.