Through Sector 5 Digital’s Pose With product, Wasserman and AT&T were able to bring fans of the Mexican National Team an interactive photo opportunity to be a part of the team by posing with players or the mascot at any given location.
Fans across 43 countries logged in to the AT&T portal where they could have access to exclusive content, including this mobile photo experience. Available in English or Spanish, fans selected 3-5 players for a photo, and instantly had the ability to download and share their personalized content with a branded overlay which highlighted AT&T and the team logo.