To showcase AT&T’s 5G network as the Official 5G Innovation Partner of the United Center, Sector 5 Digital partnered with AT&T to bring Pose With to fans of the Chicago Bulls and Chicago Blackhawks.

Within the 9-month activation, 99,000 fans took photos with their favorite players across the two kiosks located in the United Center. The mobile experience reached users across 94 countries increasing visibility for AT&T's offerings.

Using two screens within the concourse, the United Center became the first shared NBA/NHL arena to implement the technology. The experience would adjust depending on which team was playing. Fans would choose the home or away jersey of the playing team, pose with their favorite players, and receive a downloadable photo for sharing. For fans at home, a mobile “On The Go” version was deployed within the team apps for easy fan accessibility.