Sector 5 Digital partnered with RedPeg and Live Nation to increase Imagine Dragons’ brand affinity amongst their VIP Mercury Tour guests in an exclusive Pose With The Band interactive experience.

Traveling through 19 countries, 24,000 VIP fans had the chance to take photos with their favorite band. The experience highlighted the benefits of attending a Live Nation event and increased the likelihood of these fans becoming repeat customers.

With 2 kiosks located in the VIP lounge and approximately 24,000 VIP’s throughout the tour, fans posed with members of the band and received both a printed and downloadable photo for posting to social media. Depending on the tour stop, the photo frame was updated with the name of the location and the date to memorialize each fan’s photo.