In order to increase consumer engagement with the Hispanic market, AT&T and CAA partnered with Sector 5 Digital to bring a unique Pose With experience to fans of the band Rebelde at their comeback tour, sponsored by AT&T.

The experience reached a wide audience spanning each of the tour locations and highlighted AT&T as a proud sponsor of the tour and Latin Music Week.

At each of the 28 tour locations, fans posed in front of a backdrop with the band members. Once the experience began, the band members came off of the backdrop to pose with the fan and signed the photo with a personalized autograph. Fans received their customized photo and video to share across socials.