Pose with Karol G was developed in partnership with Sector 5 Digital, CAA, and AT&T to connect with next-gen Hispanic consumers and foster positive brand perception. AT&T set out to immerse bi-cultural music fans in a unique Karol G experience that authentically resonates across different regions while creating a memorable, scalable activation designed for ease of setup and extended road travel to drive purchase metrics.

As a finalist in the 2022 Shorty Awards in the category of Extended Reality, this experience increased brand consideration by 65% within the target market. Additionally, the experience garnered over 73.1M social media impressions, increasing visibility and customer conversion. This experience successfully drove fans down the purchase funnel, producing an increase in store traffic by nearly 10%.

A touch screen kiosk in the shape of a flip phone was deployed at each tour location across the country over a 2-month period. Available in both English and Spanish, Fans were able to dance with Karol G, pose, and receive both a photo and video for download or social sharing. Rolled out during Hispanic Heritage Month, this never-before-seen experience was the first for a female Latina solo artist.