In order to drive traffic to their new restaurant, Nowitzki, in the Dallas Ft. Worth International Airport, The Playmakers Group partnered with Sector 5 Digital to bring Pose With Dirk Nowitzki to life.

The restaurant has experienced increased traffic, attracting over 5,000 users per month from passing airport-goers. By offering a free photo opportunity, the restaurant has achieved a more than 50% increase in purchase rates.

This single-player experience allowed patrons to virtually “meet” the NBA hall-of-fame star, take a personalized photo, and receive a personalized autograph as an overlay to the photo for sharing online. Branded overlays have opened up new revenue streams for The Playmakers Group, as sponsors could showcase their branding on the shareable photo.