In order to engage UT Austin students returning to school, Sunset Studios and Kendra Scott partnered with Sector 5 digital to create an immersive AR experience to promote the launch of Scott's new jewlery collection and kick off her fall 2023 collegiate tour.

The video of the experience was posted on Kendra Scott’s social media channels and obtained an unprecedented level of virality. Within 24 hours the video received over 1M views and almost 100K likes on Instagram and Tik Tok and remains one of their most popular videos on both platforms today.

Sector 5 Digital created a web-based AR experience that used digital CGI magic to superimpose highly-realistic, larger than life necklaces onto an iconic dorm on UT Austin campus.