As part of the FIFA World Cup Trophy Tour leading up to the 2018 FIFA World Cup, Sector 5 Digital developed a FIFA Player AR experience to allow Coca-Cola to bring FIFA legends on tour across the country for fans to enjoy.

Sector 5 Digital recorded videos with renowned players worldwide, enabling fans to pose with the players using Augmented Reality technology by scanning an RFID bracelet. The tour spanned 51 markets in just 97 days, all via a charter plane. The application was designed to provide each country with its own unique app, customized for the respective language, and to ensure compliance in each region. The experience reached an audience of over 1 millon across the span of the tour.