In order to provide both a positive impression for fans at home and create virtual engagement opportunities for sponsors, the Atlantic Coast Conference Network and Disney partnered with S5D to bring fans a low-lift mobile AR photo booth.

Throughout the Men’s and Women’s ACC Basketball Championship games, users anywhere could scan a QR code or access the experience directly on the website. Fans had the opportunity to snap a photo with a branded ACC border, showcasing mascots from every ACC team. The downloadable photo could then be shared on social media or with friends and family.