The goal was to explore new ways for advertisers in the OOH market to deepen audience engagement and extend the life of their campaigns beyond the physical ad locations. By incorporating AR technology, the aim was to deliver more targeted and memorable messaging that could be accessed on mobile devices, allowing users to interact with the brand beyond the initial exposure. Additionally, it was important to offer enhanced analytics to monitor campaign performance and optimize engagement in real-time.

We implemented AR-enabled OOH campaigns that included a range of rich content such as 3D models, 360-degree videos, images, audio, text, chatbots, and interactive elements. These experiences were accessible through mobile devices, giving audiences the opportunity to engage with the content both at the OOH site and afterward. The AR interactions provided a seamless extension of the brand experience, creating opportunities for continuous engagement. Furthermore, we integrated advanced analytics tools to track user interactions, measure campaign effectiveness, and allow for real-time adjustments to optimize results.