AT&T, leveraging its 5G capabilities, partnered with CAA and S5D to unveil an exclusive front-row AR experience featuring the band Rebelde on their comeback tour.

Throughout the tour, the experience was shared a total of 19,000 times across 11,000 users.

Posters around the concert venue gave users the chance to scan the poster with their smartphone. Once scanned, fans could watch an AR scene unfold of the band members on stage performing one of their most popular songs, as if they were in the front row. Viewers could capture photos or videos of the experience and share on social media.