In promotion of the “Wonder Woman 84” movie, S5D created several experiences for AT&T retail stores that gave customers the ability to insert themselves in the movie in an exclusive and immersive AR experience.

Throughout the activation, 22,000 users averaged 2:44m of engagement time, increasing the time consumers spent within the store, and therefore the likelyhood to purchase. Users shared the experience over 2,000 times, increasing visibility.

Accessible on any device connected to the in-store network, the content remained persistent throughout the store. When the user put on the Wonder Woman gauntlets in augmented reality, a shockwave was sent, forcefully toppling over any enemies in their path. Anyone viewing the experience was able to see this heroic defeat through various devices at the same time. Additionally, users could see and interact with Wonder Woman 1984 3D models, including Wonder Woman in her Golden Armor.