In collaboration with AT&T and Warner Media, S5D utilized AT&T’s 5G network and Microsoft's Custom Neural Voice AI to bring Bugs Bunny to life for his 80th Birthday.

The experience reached an audience of 1M+ in 97 days over 51 markets.

Any mobile device synchronized to the store’s network could take a sneak peek at what the Looney Tunes characters do outside the screen. Using geographically anchored, persistent AR content, customers watched the store transform into a scene out of the Looney Tunes universe. Users were able to capture photos or videos, converse with their favorite characters, and play a game to find the "Golden Carrot" in AT&T flagship stores around the country.