Aerospace Industries Association set out to highlight their centennial year and the future of aerospace in the year 2050 through a medium that resonates with SXSW attendees and beyond.

Leveraging Facebook/Instagram’s Spark AR platform, AIA and Sector 5 Digital delved into the Aerospace industry and used insights to create an augmented reality experience that debuted at SXSW 2019. Augmenting a 10’ x 15’ mural at the activation, users could unlock four social effects that augmented animating, futuristic models and highlighted the benefits of aerospace.

Sector 5 developed an experience that told the story behind aerospace and defense defining the future of innovation. It was crucial to engage consumers attending AIA events and develop chatter on social channels for AIA’s target audience.