American Airlines challenged Sector 5 Digital to develop visually impactful content that created “WOW” moments for AA employees, guests and customers at AA’s new campus headquarters. The execution of the content needed to instill AA employees with inspiration and pride while helping them realize their individual value and impact to the overall American Airlines family.

Anchored across four different elevator banks and the main entrance lobby at American’s new campus, S5D brought new ways to visualize AA’s real-time data for their employees, customers and guests. This resulted in more employee awareness of their impact on American Airlines’ business and increased overall pride in internal American Airlines’ culture.

S5D created six different floor-to-ceiling visual experiences that highlighted different aspects of American’s business on the large video walls in each building at AA’s new worldwide headquarters. Using real-time data from various AA departments, we brought monotonous data to life – everything from flight delays to arriving and departing AA customers.