S5D combined VR with the physical model offering unprecedented immersion: passengers actually touched everything they saw (felt the texture of the wood, run hands across the leather, etc.). The VR was also put on mobile Gear VR headsets to increase throughput. Videos showing three scenarios of Air Taxi rides were created and avatars of the three actors were placed in the VR to feel as if they were passengers with you. Additional video also created to tease Bell’s presence ahead of the show along with additional website assets.