AIA Vision 2050

Vision 2050: The Way to What’s Next

A first-of-its-kind Facebook/Instagram Augmented Reality experience that launched at SXSW Interactive 2019.

Challenge

To highlight Aerospace Industries Association’s centennial year and the future of aerospace in the year 2050 through a medium that resonates with SXSW attendees and beyond.

Solution

Sector 5 to developed an experience that told the story behind aerospace and defense defining the future of innovation. It was crucial to engage consumers attending AIA events and develop chatter on social channels for AIA’s target audience.

Results

Leveraging Facebook/Instagram’s Spark AR platform, AIA and Sector 5 Digital delved into the Aerospace industry and used insights to create an augmented reality experience that debuted at SXSW 2019. Augmenting a 10’ x 15’ mural at the activation, users could unlock four social effects that augmented animating, futuristic models and highlighted the benefits of aerospace.

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