Vision 2050: The Way to What’s Next

A first-of-its-kind Facebook/Instagram Augmented Reality experience that launched at SXSW Interactive 2019.

Challenge

To highlight Aerospace Industries Association’s centennial year and the future of aerospace in the year 2050 through a medium that resonates with SXSW attendees and beyond.

Solution

AIA came to Sector 5 to develop an experience that tells the story behind how aerospace and defense has always been defining the future of innovation. Crucial to engage consumers attending AIA events and developing chatter on social channels for their target audience.

Results

Leveraging Facebook/Instagram’s Spark AR platform, AIA and Sector 5 Digital delve into the Aerospace industry and used insights to create an augmented reality experience that debuted at SXSW 2019. Augmenting a 10’ x 15’ mural at the activation, users could unlock four social effects that augment animating, futuristic models which highlighted the benefits of aerospace.
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